Mr Bigg's Nigeria: Background Investigation - Iloka Benneth Chiemelie

BACKGROUND INVESTIGATION OF MR BIGG'S

Mr Bigg's is a Nigerian fast food restaurant established in 1986 with headquarters in Lagos Nigerian. The brand has recorded tremendous growth and notable success through its commitment towards offering satisfactory products and services that keeps its market constantly delighted (Mr Bigg's, 2011).

Mr Bigg's vision is to be the leader in the West African fast food industry, and they are currently on the right track with the establishment of a new restaurant in Accra, Ghana in 2003. Currently, the restaurant giant operates 170 branches across 28 states in the Federal Republic of Nigeria.

In view with the promise of exceeding customer's expectations, Mr Bigg's products and services permeates quality from the delivery of raw materials to the restaurant to sales of the finished products to the consumers. This is also in line with the company's core value of offering products and services which exceed customers' expectations(Mr Bigg's, 2011).

Mr Bigg's is a socially responsible organisation to the community which they maintain existence, because they support school sports, universities and other institutions in their programmes. The restaurant also hosts numerous events at their outlets and offer discounted pricing within certain period of time, in a view to convince the general populace that they are a corporate citizen and not just a normal fast food brand(Mr Bigg's, 2011).. Menus available at Mr Bigg's are as illustrated below:

Table 1: Mr. Bigg's Menus

Vegetable Salad