Research proposal: Coca-Cola's Accounting system

Author: Iloka Benneth Chiemelie

Published: 5-October-2014

Company name

Coca-Cola Bottling Company PLC

Research Methodology

Basically, this research is all about understanding accounting measures in Coca-Cola, aligning these measures with existing theories and model to highlight issues that the company will face with their accounting measures, and finally recommending solutions to these highlighted issues. Thus, the chapter one is focused on present background overview of Coca-Cola and its accounting measures. This is followed by the second chapter which analyzes these accounting measures in line with existing theories and models. The final chapter then presents necessary recommendations for Coca-Cola on how to resolve these issues and ensure an effective outcome form its accounting practices.

Accounting measures to be considered

In the review process, a number of accounting measures will be analyzed and they include

NPV – it is important to understand how the company measures its NPV because it does have a huge influence on the investment approaches, decision making process, and overall expected performance outcomes.

IRR – just like the NPV, it is also necessary to understand the measure of IRR in the company’s accounting system and this model will also be discussed in this research.

Costing method: ABC-vs- Conventional costing methods – ABC has been described as the best option because it allows companies to insure cost as it proceeds with its decisions instead of forced cost factors that don’t necessary reflect decisions. Thus, the accounting approach adopted by Coca-Cola will be reviewed.

Budgeting – there are difference budgeting approaches, and the review will loom into budgeting approaches like sales purchase, purchase budgeting, revenue and other budgeting approaches adopted by the company.

Other accounting measures – other accounting measures deemed necessary from the analysis of the company’s accounting measures will also be discussed in this research. Basically, the whole research is about analyzing Coca-Cola’s accounting approaches, highlight issues faced by the company and providing necessary recommendations. Thus, all accounting approaches deemed necessary will be discussed in the research.

Bibliography – source of materials

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