Applying Pasmore’s Model for Leadership Strategy in Snowyte Enterprises Nigeria
https://ilokabenneth.blogspot.com/2014/10/applying-pasmores-model-for-leadership.html
Author: Iloka Benneth Chiemelie
Published: 15-October-2014
In the modern business setting, changes in both
global and local sense have forced companies into ensuring that their
leadership system is made up of updated and reliable schemes in terms of
deriving effective outcomes and desired goals. Pasmore (2010) defined
leadership as the process of filling the gap between where a company is at
today and where the company wishes to be in the future. Thus, the future of a
given company obviously depends on how effective its leadership system is
capable of delivering its corporate objective. Thus, questions can easily be
asked as to how can this be made possible and Pasmore has been successful in
answering such questions by presenting a model for strategic leadership that is
based on the following.
Quantity
– the leadership system must be made up of
required number of people that can deliver the company’s long-term goals over
the next 5-10 years, and such quantity should also take into account the
company’s desires for growth and projected turnover.
Qualities
- the leaders must possess necessary individual
characteristics needed to power the company to its desired corporate goals and
should be able to adjust with any new change made in the company’s objectives
once they are retained.
Skills / behavior
– the leaders also need to possess the required skills and behavior needed in
order to develop and implement business strategy as well as crate the desired
business culture.
Collective capabilities
– many a times, activities performed in the company are done in groups or required
combined efforts of staffs in the company. Thus, it is necessary that leaders
in a company should possess the right skill to keep teams motivated and
productive as such has direct influence on overall productivity of the company.
Leadership culture
– this is measured as the key attributes that leaders create through their
leadership style. It is necessary that leaders in a given company align their
leadership style with the corporate culture in order to ensure consensus in the
whole system and direct all staffs towards a common goals.
From
the above discussion, it can be seen that Pasmor
(2010) has been successful in laying the right foundation for effective
leadership in any given system and one would have no problem agreeing with the
framework because it covers all nocks and cranes of the leadership system. A
number of literatures (such as Kaplan and Norton
1996; Lawson 2001) have also come in support of his ideas by stating
that effective and strategic leadership is the right ingredient for sustainability
in any given system. Such leadership includes blending the system with its
environment in order to understand what is needed of the system, how such needs
can be delivered and how the system can effectively sustain its profitable
position.
Snowyte
Enterprises Nigeria is a service firm that is developed to serve both customers
and businesses in Nigeria by offering customized services tailored for the
specific needs of its clients. Be it an admission into foreign university, a
holiday package for our family, or a marketing campaign for your businesses,
Snowyte is there to listen to your need and address them as required. The
company has been successful since its inception in 2011 and it is gradually
transforming into a household brand by offering quality and customers’ tailored
services. The success of the company can be attributed to the above features.
1. They
have sufficient number of staffs that can come to your houses, offices, or any
location in Enugu state of Nigeria and offer their services to you.
2. Their
staffs comprises of quality and competent personnel that are always attentive
to your needs and doing whatever it takes to keep you happy.
3. As
a staff, it can testify that the management provides adequate training and
development programs defined to enhance overall skills and behavior of staffs
in order to ensure sustainability in their service delivery.
4. The
whole system is also divided into different department with a quality
supervisory team that heads the departments and also help in integrating the
whole system together.
5. Finally,
I can also testify that the management aligns their individual needs and
desires for continued growth and self-actualization with the needs of the
company to ensure sustainability in the quality of its service delivery and
profitability from such services.
Thus,
the above demonstration in the case of Snowyte where I presently work as a
marketing manager is a clear example that Pasmore’s Model for Strategic
Leadership is effective when adopted as required. It is capable of delivering
sustainability in the system by integrating facets that used to be independent
and ensuring that the whole activities performed in the system are geared
towards ensuring effective service outcomes.
References
KAPLAN, R.S., Norton, D.P. (1996). The Balanced
Scorecard. Translating Strategy into Action, Harvard Business School Press,
Boston.
LAWSON, B., Samson, D. (2001). Developing innovation
capability in organisations: A dynamic capabilities approach. International
Journal of Innovation Management, 5(3), 377-400.
Pasmore, W. (2009) ‘developing a leadership
strategy: A critical ingredient for organizational success.’ Available at:
http://www.ccl.org/leadership/pdf/research/LeadershipStrategy.pdf [Accessed on:
15/05/2014].